Selling sports clothing online

Eating better, moving more is part of the big picture

recommendations for staying healthy. Listening only to these recommendations,

the French indulge in sports walking, swimming, alone or with their families,

weight training, hiking, fighting sports or jogging. For the

to encourage the practice of their choice, fashion has constantly proposed to

new collections, all adapted to their preferred activity. The signs

are multiplying whether they are physical or online. You are tempted by the experience

because it seems easy to open an online sportswear store.

However, whether administrative or technical, some details are not

not to be neglected to ensure the success of your business.


The steps to be taken


First, for which legal structure are you going to

choose? Several possibilities are available to you. But the status of auto-entrepreneur

or the creation of a Limited Liability Sole Proprietorship (EIRL) seems

best suited if you open your shop alone. Your status you

will allow you to register your company with INSEE and thus obtain

a SIRET number. You will be declared and therefore officially recognized. Other Other

declaration to be made: the CNIL, Commission Nationale de l’Informatique

and Freedoms, mandatory because of customers’ personal information

that you’re going to collect.


The business plan is also a crucial step because it allows you to

will allow you to detail your project in detail. It will also be able to

help you submit your financial requests to a bank. On the other hand

Otherwise, some mandatory information must be visible on your site,

the legal notices and the general terms and conditions of sale. Other

essential detail: make yourself known! So think beforehand about

advertising. Mailing, social networks… several solutions are possible.


It is high time now to choose your suppliers

able to offer you quality products and prepare the sheets

detailed of the proposed articles.


The clothes


In recent years, the textile industry has been offering

sports clothing adapted to each activity. Combining comfort and support,

textiles and shoes are now available in several materials. If the

cotton is always very popular for its softness, especially elastane, very

tear-resistant, provides elasticity and low moisture absorption. He

would even contribute to superior muscle performance by stimulating the flow

blood thanks to the compression it exerts on the body. Polyester, very

also elastic, wicks away perspiration more quickly. As for neoprene,

it is THE material for water sports enthusiasts. Performance,

comfort, safety have thus become the key words of textile designers

for sports.

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